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Kith Collaborates with Cam’ron and Swizz Beatz on “Last Stop,” the First-Ever Single on Kith Records

Cam’ron is the Face of Kith’s Spring 2024 Collection, Revealed Today and Releasing on February 9th

Kith Releases Official Music Video for “Last Stop,” Which Was Executive Produced by Kith Founder, CEO & Creative Director, Ronnie Fieg, Who Recruited Cam’ron to Deliver an Original Verse Over a Swizz Beatz Produced Instrumental

The Announcement:

New York-based lifestyle brand Kith proudly announces its official entry into the music industry, sharing “Last Stop, their first-ever single. Kith Founder, CEO & Creative Director, Ronnie Fieg, worked with Cam’ron and Swizz Beatz to release their first single on Kith Records.

The single features an original verse from Cam’ron, as the Harlem-born legend delivers his signature wordplay over a percolating instrumental by The Bronx’s own Swizz Beatz. This pairing is a perfect fit for Kith, a staple of New York culture since its founding in 2011, and arrives with a brand new music video. The iconic rapper performs his verse in a subway car adorned with pink and white roses (flowers courtesy of Venus Et Fleur), perfectly combining the elements of the song and the Spring season.

Stream Kith’s “Last Stop” ft. Cam’Ron & Swizz Beatz HERE
Watch the music video HERE
Discover the full campaign HERE

“Last Stop” serves as the soundtrack for Kith’s Spring 2024 collection, revealed today and officially releasing on Friday, February 9th. Visit Kith’s official website and check the brand’s social media channels for more information on the collection, and view stills of Cam’Ron wearing this season’s items HERE

The new single and video for “Last Stop” is only the beginning for Kith Records, which will continue to release music throughout the year. Stay tuned for more.

Kith Spring 2024 releases this Friday, February 9th, at 11AM EST/CET at all Kith shops, and on Kith.comCA.Kith.comEU.Kith.com & the Kith App.

Please contact Michelle or T’Keyah for more info. For more info about Kith’s SS24 Collection, please contact kith@prconsulting.net

The Background:

Established in 2011, Kith operates on two planes – a multifunctional lifestyle brand for men, women, and kids, as well as a progressive retail establishment. Visit Kith.com for the latest products or any of 12 brick & mortar locations.

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“Last Stop” ft. Cam’Ron & Swizz Beatz: audio / video