Video: Chino Cappin – “Permanently Scarred

The Alamo Records Signee Shares a Video for the Title Track from His New Album, a Mature and Melodic Effort with Appearances from Jacquees, PopLord & More

Critical Praise:

“It seems Chino Cappin’ has found his own lane, and he performs best when he puts his impressive voice to use.” – HotNewHipHop

“He explores his relationships with his loved ones on the deeply personal track” – UPROXX

“Dirty South influences and driving top lines set Chino Cappin apart” – Dummy Mag

“Chino Cappin has been a consistent force over the past several years, setting the standard for Georgia artists coming up outside of the Atlanta metro and developing as a vocalist and writer through the entire process.” –  Lyrical Lemonade

The Video:

Armed with a golden voice and a determination to succeed, Chino Cappin emerged from rough circumstances to become one of the most promising artists in the Georgia hip-hop scene. In his new video for “Permanently Scarred,” Chino reveals that he didn’t escape from the trenches unscathed. Emoting over bluesy guitars with a melodic rasp, Chino resolves to work hard through his trauma to support his family: “I done seen some sh*t I can’t say, left me traumatized,” sings Chino. Directed by BPace, the new video portrays the duality of Chino’s high-flying lifestyle and the pain that he can’t help but feel even in his most triumphant moments.

“Permanently Scarred” is the title track from Chino’s new project Permanently Scarred, which dropped last week. Armed with his signature raspy tenor and agile delivery, Chino drifts seamlessly between colorful melodic runs and hard-biting triplet flows, detailing romantic situations with aplomb and flexing whenever neccessary. The new project is home to buzzing singles like “Last Time,” his yearning collaboration with fellow ATL native, PopLord, nearing 1.5 million views on YouTube, and “Ed Edd Eddy,” a fiery collaboration with 21 Lil Harold that earned a shout out from 21 Savage himself. With an additional appearance from kindred spirit Jacquees, plus vibrant production from Jacquees’ frequent collaborator Nash BPermanently Scarred is available everywhere now via Alamo Records.

2021 was a busy year for Chino Cappin, as he continued his rise out of his small hometown of Fort Valley, GA on his way to the top of the ATL hip-hop scene. The artist shared Ladders, his first project released by Alamo, characterized by his relatable lyricism and infectious vocal lines which drip with the bravado of a man confident in his abilities. In June, Chino shared F*CC It BaCC To The BasiCs, a mixtape that finds Chino rhyming over instrumentals from all eras, focusing on R&B and rap from the early ’00s, including samples of songs by Moneybagg YoUsher, and more. As he built buzz, Chino earned praise from UPROXX and Dummy Mag, told his story in an interview with Dirty-Glove Bastard, and accompanied K Camp on his “Float Tour” in the fall.

Permanently Scarred marks a turning point in Chino’s rise, which is only gaining speed from here. With Chino SZN in full effect, stay tuned much more from the burgeoning rap star in 2022.

Watch “Permanently Scarred”: https://www.youtube.com/watch?v=bZSsbKMFRzk

Stream Permanently Scarredhttps://lnk.to/ChinoCappin-PermanentlyScarred

Permanently Scarred Tracklist:

  1. Been A Minute
  2. Permanently Scarred
  3. Toxic
  4. Runnin
  5. Ed Edd Eddy ft. 21 Lil Harold
  6. Demon
  7. Inside Ya Head
  8. Money Crazy ft. PopLord
  9. Till The Morning
  10. Morning Prayer
  11. Say My Name
  12. Last Time ft. PopLord
  13. Disrespectful ft. Jacquees
  14. Where You At?
  15. Letting You Go

Please contact Michelle or T’Keyah for more info.

The Background:

Chino Cappin is a lyricist and singer of many hats. First and foremost, he’s the voice of the streets, with a background in the slums that has given him the creative drive to progress in the packed hip-hop industry. But in addition to his rough and gruff image, he’s a fun-loving goofball, intense creative, and mastermind of charisma. With co-signs from No Jumper and the UK’s Dummy Mag, it’s clear many people from around the world have begun to tune in to hear what Chino’s been saying and continues to say. To date, Chino has amassed over 1.1 million streams, 900,000+ views, and an Instagram following of 28k+. These are authentic, consistent numbers that reveal a fanbase genuinely attracted to Chino in all capacities. His impact can be attributed to his authentic approach to rap and, surprisingly, his process of making music which is a unique take on two well-tested methods. He typically looks to select beats that evoke emotion and then lay down melodies and write to them. However, he also enjoys going off the top with whatever he’s feeling in the moment as well.

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“Permanently Scarred”: https://www.youtube.com/watch?v=bZSsbKMFRzk

Permanently Scarredhttps://lnk.to/ChinoCappin-PermanentlyScarred

“Edd, Edd, Eddy” ft. 21 Lil Harold: https://youtu.be/LgtGUY2VqcU / http://lnk.to/ChinoCappinEdEddEddy

“Ed, Edd, Eddy” (Live): https://www.youtube.com/watch?v=kLBkeZBh500

“Last Time” ft. PopLord: https://www.youtube.com/watch?v=PB0C-R-WaQU

“Demon”: https://youtu.be/BhvWizA85FI

“Money On My Mind”: https://www.youtube.com/watch?v=PQ0euPk48zU


“Still Loading”: https://www.youtube.com/watch?v=lDF7g0rnQBo

“Hot Sh*t” ft. Metro Marrs: http://smarturl.it/HotShitChinoCappin / https://youtu.be/OXwn5jZWgT0

F*CC It BaCC To The BasiCshttps://soundcloud.com/chinocappin/sets/fucc-it-bacc-to-the-basics / https://mymixtapez.com/album/244350

“ZaKeisha”: https://youtu.be/nOrnGO2V3vs

“On My Last”: http://SmartURL.it/OnMyLastChinoCappin / https://youtu.be/nOrnGO2V3vs

“Shine”: http://lnk.to/ChinoCappinShine / https://www.youtube.com/watch?v=qmy1SABv3RI

“Fake Love”: https://www.youtube.com/watch?v=43UaRZedBeA

“Lap Dance”: https://www.youtube.com/watch?v=Cc5nwbQZifw

“NaNaNa”: https://www.youtube.com/watch?v=EbSuagXCqaw