E-40 Announces The Gift of Gab, His 28th Solo Album and the First of Three LPs in The Definition Series, Releasing August 24th

Critical Praise:

“E-40 is a national treasure” – Stereogum

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Announcement:

A rap legend with over three decades on top of the game, Vallejo’s E-40‘s words of wisdom could fill several books. Celebrating his status as one of hip-hop’s most prolific sultans of slang, E-40 announces The Gift of Gabhis upcoming studio album. As one of the genre’s most original and eccentric lyricists, 40 has the unique ability to transform a turn-of-phrase into a commonly-used colloquialism–the veteran rapper proved beyond a doubt that he was the first to use the term “broccoli” to refer to weed and his single “Captain Save-a-Hoe” provided the perfect title for a certain genre of misguided suitor. On The Gift of Gab, E-40’s 28th solo studio album, he deploys his unlimited vocabulary over a diverse array of instrumentals, expanding his sonic palette and mutating the mainstream to fit his singular vision. The Gift Of Gab is the first LP in The Definition Series, also including the upcoming albums Rule of Thumb andPractice Makes Paper, each coming later this year. Featuring appearances from Vince Staples, Ty Dolla $ign, G Perico, Kent Jones, Yhung T.O., Problem, FMB DZ, Sada Baby, Konshens and moreThe Gift of Gab releases August 24th via 40’s own Sick Wid It Records.

An unstoppable force in the rap game, E-40 churns out charting albums with remarkable efficiency. Earlier this year, the rapper teamed up with B-Legit, his cousin and with 40, a co-founder of seminal rap group The Click, for Connected & Respecteda full-length collaborative album. Packed with classic Bay Area slappers like the P-Lo-featuring dancefloor jam “BOY,” Connected & Respected is a master-class in rhyming and a treatise to the importance of keeping it in the family. In addition to his prolific musical output and his frequent courtside appearances at Golden State Warriors games, E-40 is an accomplished businessman in the adult beverage industry, hitting it big with his Earl Stevens Selections line of wine, his best-selling mixed cocktail drink Sluricane, and most recently, E. Cuarenta, his new brand of premium tequila. E-40 continues to add to his legacy with The Gift of Gab this summer, and two albums to come before the end of this year.

The Gift of Gab tracklisting:

  1. “Ballhog“ ft Stresmatic
  2. “The Pots & Pan Man“
  3. “Winning“
  4. “Who You Talking To “ ft. Kent Jones
  5. “Wicked “ ft Rich Rocka
  6. “Ain’t Talkin Bout Nothing“ ft G Perico & Vince Staples
  7. “One Night“ ft. Ty Dolla Sign & Konshens
  8. “Relax“ ft Problem
  9. “The Pack Attack“ ft Sada Baby & FMB DZ
  10. “Dennys“
  11. “These Days“ ft Yhung T.O.
  12. “When Life Shows Up“ ft Mike Marshall and Dr. Cornel West

Future releases in The Definitions Series:

Please contact Michelle for more info.

The Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”

E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMoSafeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. Most recently, E-40 announced E. Cuarenta, his new signature line of premium tequilas. Look out for The Gift of Gab, his 28th studio album, hitting stores on August 24th.

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E-40 & B-Legit’s Connected & Respectedhttp://smarturl.it/E40BL

E-40 & B-Legit – “Boy” ft. P-Lo: http://open.spotify.com/album/0ASTdzXTS7QEs5T1JOQCDq // https://youtu.be/KZqy-DCTRL8

“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy: https://youtu.be/KZqy-DCTRL8// https://soundcloud.com/e40/e-40-straight-out-the-dirt/

“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

The D-Boy Diary: Books 1 & 2http://smarturl.it/TheDBoyDiary

“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah

“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js

Bio, press photos, music and more at www.audibletreats.com/e-40