Video: King Lil G – “Call It What You Want”

Call It What You Want, But You Can’t Deny L.A. Underground Hero King Lil G’s Success; His New Album Eternal Is Out Now


Critical Praise:

“Like hip-hop legends 2Pac, Dr. Dre and Snoop Dogg, Gonzalez’ lyrics on his cultural experiences and juvenile turmoil add to the established fabric of West Coast rap.” – VIBE

“In the L.A. underground hip-hop scene, King Lil G has been killing the competition.” – XXL

“King Lil G Keeps Compton’s History Alive” – Noisey Raps

The Video:

Building a massive following in his hometown of L.A. with his ice-cold bars and positive message, King Lil G is no-nonsense when it comes to business. Relaxing with his AK47Boyz crew in a luxury hotel room, King Lil G shares “Call It What You Want, his latest self-directed music video. An intoxicating West Coast bop produced by King Lil G himself, “Call It What You Want” lays out cold hard facts for anyone who would dare try tear him down: “B*tch I’m making sales and they coming out that trap/Got shells and they comin’ out the strap/On bail ’cause they caught it on my lap/Blue Devils, better put us on the map.” In the video, King Lil G and his associates shine in UV light, with a photogenic blackligh glowing up G’s custom Dodgers jersey and his crew’s AK47Boyz hats. “Call It What You Want” is the latest video from EternalKing Lil G’s latest album, which peaked in the Top 10 of the Apple Music and iTunes Hip-Hop Album Charts.

Finding a middle ground between the tuneful gangsta sound of G-Funk and L.A.’s current snap, Eternal finds the 32-year-old rapper pondering his legacy, reflecting on his past transformed him into the person he is today–an established star and neighborhood hero. The work of a proud DIY craftsman–King Lil G had a hand in producing each of the album’s ten tracks and in directing each music video–Eternal finds the rapper born Alex Gonzalez hungry and eager to assume his rightful place on the national rap scene. The album boasts recently released video singles like the aggressive, HYPEBEAST-premiered No Face No Ca$e” (3 million views on YouTube), the loyalty anthem 47 Deep” (1.5 million views), the luxurious Henny & Kush” (650k views), and “Been On” (590k views), released last week. With over 10 million streams across platforms in its first week of release, and with tracks from the album entering rotation on Hot 97 and Shade45, Eternal is available everywhere via EMPIRE.

Watch “Call It What You Want”:

Buy/Stream Eternal

Eternal Tracklist:

  1. “47 Deep” (Prod. by HT)
  2. “No Face No Ca$e” (Prod. by King47)
  3. “Glocks & Rollies” (Prod. by King47)
  4. “Call It What You Want” (Prod. by King47)
  5. “Been On” ft. Devour (Prod. by King47)
  6. “Henny & Kush” (Prod. by Beatzera)
  7. “Crenshaw” ft. PacMan Da GunMan (Prod. by King47)
  8. “Nobody Move” ft. EMC Senatra (Prod. by Passion)
  9. “1800” (Prod. by King47)
  10. “Eviction Notice” (Prod. by JX)

Please contact Michelle or Erin for more info.

The Background:

King Lil G’s music packs a punch dealing with the harsh realities of street life. However, the DIY Rap star also makes a strong point to give his dedicated fan-base motivational messages of self-empowerment despite any circumstance. Soon to be a household name, G has driven more than 300 million YouTube views with more than 700,000 subscribers. His reach is staggering, with 50 million Spotify streams and 2 million followers on social media. However, the Los Angeles native grew up glued to the Rap videos on MTV, with a passion for the music as well as the visuals. He cultivated a dream that would come true through hard work and sacrifice. Now, the highly-accomplished rapper, producer, and director, G readies a pivotal album in Eternal (July 26). “A lot of my music talked about my past,” says the artist whose work has long been praised by Vice, XXL, and Vibe, among others. “Now, I’m rapping about my present.”


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“Call It What You Want”:


“Been On”:

“Henny & Kush”:

“47 Deep”:

“No Face No Ca$e”: /