Video: Doodie Lo – “Role Model

The Only The Family Rapper Stands His Ground in the First Video From His Upcoming Project What Made Me

The Video:

Commanding tracks with his larger-than-life presence, Doodie Lo is one of the rap game’s most charismatic characters. The Only The Family rapper starts 2024 strong with “Role Model,” the first new single from his upcoming project What Made Me. Over buzzing synths and menacing 808s, Doodie embraces his hustler roots, emphasizing the importance of loyalty and his intolerance for anyone acting fake. The Kankakee, IL native affirms his status in his hometown: “Yeah I got this out the mud, I don’t do no rap cap / Now my city want me to be a role model.” Directed by Diesel Films, the video for “Role Model” takes inspiration from the DMX & Nas-starring film Belly, finding Doodie mobbing with his crew as he does whatever it takes to survive. 

“Role Model” arrives as Doodie Lo’s first new music of the year, following recent singles like “Popeyes” ft. Icewear Vezzo & Deeski, “Smurkio Flow,” “Play With My Name,” and “Daddies Babies,” which helped him make his mark with his sizzling street anthems last year. What Made Me will be the OTF standout’s first full-length project since his 2021 debut project Big Doodie Lo, which is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie (over 20 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign. Over the past few years, Doodie Lo has considerably grown his profile, racking up over 79 million streams to date, gaining hundreds of thousands of YouTube subscribers and Spotify Monthly Listeners, and collaborating with heavy hitters like Moneybagg YoPooh Shiesty, BIG30, and more. The upcoming What Made Me arrives in the coming weeks via Only The Family/EMPIRE.

Stay tuned for much more from Doodie Lo in 2024.

Watch “Role Model”: https://youtu.be/O73syEbrx1o

Stream “Role Model”: https://music.empi.re/rolemodel

Please contact Michelle or T’Keyah for more info.

The Background:

OTF Background

Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents, with members like Booka600Memo600, and the late great King Von. With a roster that reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting, OTF has released three label compilation mixtapes, including the two volumes of Only The Family Involved in 2018 and Family Over Everything in 2019. Ready to make a statement after a 2020 marked by success and tragedy in equal measure, Only The Family is currently preparing Loyal Bros, their next compilation tape, coming in February 2021.

Lil Durk: website | twitter | instagram | facebook | youtube
Doodie Lo: instagram | spotify

“Role Model”: https://www.youtube.com/watch?v=O73syEbrx1o

“Popeyes”: https://www.youtube.com/watch?v=nf1BJiwyLrQ

“Smurkio Flow”: https://www.youtube.com/watch?v=TB-ZYRbvgpc

“Last One”: https://www.youtube.com/watch?v=2UZ-AhV4T60

“Daddies Baby”: https://www.youtube.com/watch?v=hXbmAVA28BQ

“Scarred”: https://www.youtube.com/watch?v=x_vAXJXTJ5o

“Play With My Name”: https://www.youtube.com/watch?v=X63d8mVyqGE

“Who You Are” ft. Trippie Redd: https://youtu.be/SCLsgcmGTak

Loyal Bros 2https://music.empi.re/loyalbros2

“Block Is Hot” ft. Deeski & Lil Durk: https://youtu.be/NRDVkv8eUWg

“Hanging With Wolves” ft. Lil Durk: https://youtu.be/CnT6NRiTz9M

“ISTG Pt. 2” ft. Doodie Lo & Kodak Black: https://www.youtube.com/watch?v=vMh5Gol2gPQ