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Rucci

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“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” HYPEBEAST

“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” Billboard

“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER

“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” The LAnd

“A formalist who raps with ease even at his most aggressive, Rucci bridges the divide between his ’90s predecessors and his peers in LA’s continued rap renaissance. If Drakeo the Ruler’s grumbling, slowed verses is one end of the spectrum, Rucci’s the opposite. He’s direct, pouring up but pouring less, popping molly and ready to party and rhyme with mounting momentum. Undergirding it all is the inherent tension that comes from making turn-up music colored by red paisley rags and blood-red tragedy. Beneath the celebration and self-medication, you can hear Rucci wrestling with what to share and how best to prod wounds that haven’t healed.” The FADER

“When something is great, you aren’t always able to explain it,” says self-made Inglewood rap star Rucci. “I want to keep giving the fans stuff, and I don’t want them to figure me out.” Since the mid-2010s, Rucci has established himself as an elite voice among the new West Coast. A student of the greats before him, Rucci insists on evolving and flaunting his range while appeasing the millions of fans that have supported his career thus far. Following up a busy 2022, which saw the release of his acclaimed mixtape El Perro 2, Rucci is ready to go even bigger in 2023 with multiple projects, starting with the Been Here, Still Here EP w/ Cypress Moreno. “I want to rebrand myself,” says the 28-year-old. “I want to show the West Coast that I’m here to enhance anything we got going on musically.”

Rucci was raised with Rap dreams, thanks to XXL magazine subscriptions gifted by his mother. His father paved another path for his son in the streets of Inglewood’s Northside and Neighbor Hood Piru (NHP) set. By his teens, the rapper of Salvadoran and Black heritage had formed the MackkRucci duo with respected neighborhood artist Sean Mackk. Their projects garnered strong appeal in the mid-2010s. “Everybody in L.A. started grasping onto who we were,” Rucci recalls. However, in July of 2017, the man born Shawn Ivy was fatally shot. His partner pushed on, donning his label Mackk & Company in tribute. He carries the pain and frequently mourns the loss of his partner, including the somber and heartfelt “Thug Holiday” from 2022’s Dawgsh*t.

Ahead of his prolific 2022, Rucci has blazed a trail with milestone albums, including 2018’s El Perro, 2019’s Tako’s Son, and 2020’s Midget. Rucci’s 2021 G Perico collaboration “Keep Killing” approaches 10 million, while hit songs with Shoreline Mafia, Azchike, and Blxst show range and passion for elevating each other. “I’m trying to cater to all of my fans’ needs and wants.”

That dedication to fans shaped 2022’s plans. “I’d gotten so far away from myself that I wanted to get back to the dog image,” Rucci says, having taken time to spend with his newborn son. “I went to attack full speed ahead.” The “El Perro” who dropped Dawgystyle five years ago returned with hunger and aggression for Back On My Dawg Sh*t, For My Dawgs 2, Dawgsh*t, and Dawgybone. “I was born in the Year of The Dog—1994. He adds that he’s been compared to canines by his mother and exes. The lifelong dog-lover currently has an American Bulldog.

El Perro 2 is inspired by the addition to Rucci’s family. “Now we’ve got another dog. Having my son, the kid in me came back out. I wanted to have fun again after taking life too seriously.” Songs like the Kalan.FrFr-assisted “Tell Ya Friends” bask in carefree West Coast vibes. “B’s Up” brandishes Rucci’s concrete roots, with Jay Rock appearing on the album version of the song. While a proud product of his community, Rucci emphasizes unity—making some of his biggest hits with members from rival areas. “People box me in because of Rucci being a Blood from Inglewood. Little do they know I got respect all over,” says the artist. RJMrLA collaboration “What If” examines the devastating aftermath of Nipsey Hussle’s death and 03 Greedo’s incarceration. Speaking with heart and soul, Rucci works to show that even the biggest of dogs thrive in packs. With much more music on the way in 2023, Rucci doggedly rises as a leader at home and in the rap game.

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Press Releases

Rucci and Bankroll Got It Share ‘Notorious,’ a West Coast Gangster Rap Epic
Rucci & Bankroll Got It Prepare for 3/24 ‘Notorious’ Album, Share “Can’t Trust It” Video
Rucci and Saviii 3rd Shine Bright in the Bankroll Got It-Produced “Flashlight”
Rucci Whips Lambos and Eats “Lamb Chops” in His Bankroll Got It-Produced New Single
Rucci & Blxst Work Through Relationship Problems in “Understand” Video
Rucci Shares Midget (Deluxe), with New Tracks Featuring OhGeesy, AzChike, and More
Rucci Shares “Complicated” Video & Announces Deluxe ‘Midget’ LP
Rucci & ALLBLACK Take on the LAPD in “Okay Doeee” Video
Rucci Leans Back with Shordie Shordie in “Me & My Drugz, Pt. 2” Video
Rucci Continues His Inglewood Story with ‘Midget’ Album
Rucci & AzChike Emulate Will Smith & Martin Lawrence in “Bad Boys” Single
Rucci Announces ‘Midget’ Project, Shares New “Okay Doee” Single With ALLBLACK
Rucci Salutes His Loyal “Killa” In a Hard-Hitting Love Song + Video
Rucci and Haiti Babii Unite for an Alpha Dog Anthem *grrr*
Rucci Reunites With His Deported Father in the Moving ‘Tako’s Son’ Documentary, Premiered by The FADER, and Interviews with Beats 1’s Travis Mills
Rucci Teams with Fellow L.A. Riser AzChike to Host a “Function In The Hood”
Rucci Unleashes Cali Fire on Breakneck Banger “I Ain’t Gon Lie”
Rucci Lives and Breathes Inglewood on His Debut Album Tako’s Son
Inglewood’s Rucci Struggles to Stay Resilient in the “Keep Going” Video
Rucci Announces Tako’s Son, His Deeply Personal Debut Album Out August 9th
Rucci Kicks Back on a Tijuana Beach in the Video for “La Bamba”
L.A. Hard-Hitter Rucci Shares Latin-Flavored Slapper “La Bamba”

Press Photos