TikTok Treats, Week of June 13th

Tate McRae Becomes the First Artist to Debut and Host a Full Video on TikTok, ABBA Inspires Nostalgia for a Lost World, and Radiohead Helps Creators Explore Life’s Twists and Turns

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week, TikTok continues to embrace hits of old, with trends from legendary groups like ABBA and Radiohead, while keeping an eye towards the future. Rising hits from Tate McRae and PLAYAMANE are making waves, with no sign of abating. Check out what music stories made TikTok tick this week:

    • Since her platinum selling, chart topping, viral hit “you broke me first” (292k video creations) made waves on the platform, Tate McRae has utilized TikTok to share previews of her music and create trends for her fans. Last week, Tate created a new kind of trend, releasing the music video for fan and critical favorite “don’t come back” on TikTok. Available to view on Tate’s TikTok profile until it sees wider release on July 9th, “don’t come back” is the first-ever music video to debut on TikTok and be hosted as an exclusive on the platform. With over 512k views to date, “don’t come back” looks poised to follow songs like “that way” (103k video creations) and “stupid” (244k video creations) as Tate’s next trending hit, and the moves she shows off in the video already have some fans asking for a tutorial on the choreography.
    • Their music might be melancholy, but Radiohead maintains a mischievous presence on TikTok. The British band regularly broadcasts sarcastic missives from Chieftain Mews, a distorted-voiced figure from the band’s past, who delivers meta news announcements and mystifies those who encounter him on their For You feed. In April, an enterprising TikTok creator found a doorbell whose notes sound remarkably similar to Radiohead’s “No Surprises,” creating a sound where the doorbell speeds up and seamlessly morphs into the 1998 classic. The original video, by @esqifrenchfries, racked up over 10 million views, and the sound inspired a trend about life’s unexpected twists and turns–the twist arrives just as the doorbell sound switches to the OK Computer cut. TikTok users relayed stories of love at first sight, vulnerably admitted deep insecurities, and revealed the stories behind artistic obsessions. Over 150k video creations later, it caught the attention of Radiohead and Chieftain Mews, who posted about his dashed dreams of TikTok stardom.
    • TikTok doesn’t just provide exposure to songs–the platform is home to a community creators who are passionate about educating the masses about the theory and creative processes behind our favorite music. Earlier this month, creator @danielswall showed major love to OneRepublic singer-songwriter Ryan Tedder as he raved about some of the many Billboard hits that Ryan co-wrote. He highlighted Beyonce’s “Halo,” Leona Lewis’ “Bleeding Love,” and Lil Nas X’s “That’s What I Want” just to name a few. Along with highlighting his work, he emphasized that Ryan is an underrated artist and songwriter and encouraged his followers to follow and support Ryan on TikTok. When Ryan gained over 60K followers (much to his surprise), he found and duetted Daniel’s video creation to show his gratitude for the love he showed him. His account has now reached over 455K followers, over 450K more than he had before Daniel shouted him out.
    • Irene Cara’s classic 80s pop track “Fame” provides the soundtrack for a relatable trend for TikTok users in recent weeks. The lyric “I’m gonna live forever” inspired creators to joke about how if they got 5 minutes added to their life every time a certain scenario occurred, they would live forever. With over 234K+ creations, the sound is inspiring creators to share how they often overthink basic human interactionsgo through failed talking stages with romantic partners, and get told they look just like Taylor Swift. Even JoJo Siwa joined in on the trend, making it known that she’s obsessed with the viral dance to Lizzo’s pop bop “About Damn Time.”
    • Since joining TikTok last year, ABBA has been one of the most engaging legacy acts on the platform. Followers will often find band members taking nostalgic trips or discussing the musical secrets behind their well known songs. It was only a matter of time before ABBA sparked a TikTok trend, and in recent weeks, they’ve found one that uses their 1979 hit “Angeleyes” (363K+ platform and user-generated creations). Using a slowed version of the euphoric pop banger, TikTok creators share some of their favorite things from the past, and lament that  they may have become obsolete. Using ABBA’s emphatic lines, “Keep thinking about his angeleyes/ I keep thinking/ Sometimes when I’m lonely I sit and think about him And it hurts to remember all the good times,” creators share montages of their favorite late comediansTV show characters, and throwback children’s shows. In other videos, “Angeleyes” soundtracks creators’ hairstyle recommendations and daily vlogs. ABBA also interacted with the track on their TikTok page, as guitarist Björn Ulvadeus shared throwback photos of his favorite shoes from his career.
    • TikTok is home to a bustling community of editors who recut clips of their favorite shows to the tune of their favorite songs, and several trending songs started life as go-tos for editors. PLAYAMANE & Nateki’s “Midnight” is the latest song to soundtrack a series of fan edits that showcase characters from visual media properties. Reaching 23.9K+ creations, the distorted electronic song finds creators sharing edits of characters from anime shows such as Hellsing Ultimate and Dragonball Z, and hit series and movies like AMC’s Breaking Bad and American Psycho. In other creations, “Midnight” soundtracks TikTok users’ creative montages that emphasize their love for their favorite K-Pop artists.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittKerry HarrisonDestiny RileyT’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Harry, Kendrick, and Kate Bush Highlight a Busy Week of Music on TikTok
This Newsletter Doesn’t Jiggle Jiggle, It Reports on the Biggest Music Moments on TikTok
On TikTok: Bad Bunny, Kendrick Lamar, and Suki Waterhouse Make Waves
Justin Gets “Honest,” PSY Returns, and More TikTok Stories
Moon Knight, Skillibeng, and More From a Leveled Up Week For Music on TikTok
On TikTok: Lizzo Returns, Ambitious Creators Show Off Their Skills, and More
“First Class” Jack Harlow, Ghanaian Drill, and More TikTok Music Stories
A Harry Styles Hit, a Daddy Yankee Renaissance, and More TikTok Music Stories
Durk, Jack, Demi, and Fergie Inspire TikTok Music Trends
Pharrell, Coi & Nicki, and 80s Country Lead the Way on TikTok
Only On TikTok: Kevin Gates, Patsy Cline, and Pixar Make Music Trends
French Pop Meme-Making, Russ Remixes, and More TikTok Stories
All The Pheelz: Afrobeats, Batman, and More TikTok Music Stories
Mariah Carey, Euphoria, Cat Burns, & More on TikTok
Dre’s Halftime, Phoebe’s “Motion Sickness,” and More from Music on TikTok
Becky & Karol G, Madonna, and Nelly Furtado Highlight the Week in Music on TikTok
Major Bags, ’70s Gems, Space Jam DVDs, and More TikTok Music Stories

Here Come the TikTok-Steppers: Charlie Puth, Ini Kamoze, Mason Ramsey & More
Act Like You Know: Time Machines, The Ting Tings, & More on TikTok
“Pushin P,” Papa Roach, “Pompeii” and More Music Trends from TikTok
We Need to Talk About “Bruno,” And Other TikTok Music Trends
TikTok Rings In The New Year with Bad Bunny, Drill Remixes, and R&B Hits
Christmas Songs, Squid Game Remixes, and More TikTok Music Stories
For Your TikTok Turkey Day Soundtrack: Taylor Swift, Regina Spektor, and More
Taylor Swift Turns TikTok ‘Red,’ ‘Tis Mariah Carey’s Season, Lady Gaga Makes A Grand Arrival & More
On TikTok: U2 Closes Out #Rocktober as Kanye West and Afropop Lead New Trends
Led Zeppelin Joins TikTok, While Adele and Luke Combs Spark New Trends
Dwayne Johnson, George Michael, and Jack Stauber Inspire New TikTok Trends
On TikTok: A Bee Gees Remix, A Very Juggalo Halloween, and Some Rising Hitmakers
Rosalía, Coi Leray, and MCR Highlight the Week in TikTok Music
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry