Video: Young Dolph – “Talking To My Scale

The Paper Route EMPIRE CEO Perfects His Flexes With the Help of Two Label Signees in the Latest Video from PAPER ROUTE iLLUMINATi

The Video:

Young Dolph might live a life of luxury, but he’ll never forget where he comes from. Delivering a diary of a trap lord turned CEO, Dolph shares the video for Talking To My Scale.” Produced by Memphis mainstay DJ Squeeky, who captivates with a low-note piano riff, whirring synths, and insistent 808s, “Talking To My Scale” is a quintessential Tennessee trap anthem, packed with the witty turns of phrase and bits of hustler wisdom for which Dolph is known: “If I sacrificed myself, will I go to hell?/In my trap house countin’ guala, talkin’ to my scale/My jewelry box havin’ more water than Wisconsin Dells/Trap n****, I count money better than I spell.”

Directed by Maxx Renn, the video for “Talking To My Scale” finds Dolph exulting in his status as the head honcho of the Paper Route iLLUMINATi. The Paper Route EMPIRE CEO talks his smack from an active volcano and underwater with sharks swimming past. Later on, Dolph chops it up with the only person he could ever consider a peer: himself. “Talking To My Scale” is the opening track on PAPER ROUTE iLLUMINATi, Paper Route EMPIRE’s fir st-ever compilation mixtape.

“Talking To My Scale” follows up recent videos from PRE signees like Snupe BandzBig Moochie Grape, and Joddy Badass. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay KeithDJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda BlessPAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

Watch “Talking To My Scale”: https://youtu.be/KymiqOr5So4

Buy/Stream PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

Please contact Michelle or Erin for more info.

Young Dolph: twitter | facebook | soundcloud | youtube | instagram | official site | spotify

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

Young Dolph – “Talking To My Scale”: https://youtu.be/KymiqOr5So4

“Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe)https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummerhttps://empire.lnk.to/dummer